If you’re not the consistent source for relevant and up-to-date mortgage information, creative business growth ideas, interesting insights, networking opportunities or setting up occasional face-to-face business strategy meetings with your Realtor partners, then DO NOT act surprised when this summer rolls around and your Realtor partners have been snapped up by another Mortgage suiter.

Yes, yes, I know…you give great service, you’re a veteran, you know what you’re talking about. Your Realtors couldn’t possibly get better any place else, right??? WRONG!

Whether you have embraced the fact that Realtors are just as natural a partner to you in business, as your wife/husband is as a partner to you in marriage, will determine how your purchase business pans out for you this summer.

Just as with your marriage, if you’re not paying attention to the needs of your partner, if you’re not still attempting to impress and woo, if you’re not spending quality time together, the relationship will grow stale and the next thing you know, your Realtors are having coffee dates with someone else!!

Try taking your Realtor relationships from macro to micro. What I mean is, if you’re already stopping into their offices or have put on a few workshops or seminars, now is the time to move your relationship into a more personal space.  Inviting your Realtors to one-on-one coffee dates, small mastermind groups, business book clubs, and if you’re comfortable…on a double date for dinner with your spouse and theirs, will move the relationship from “business tentative” to “trusted partner.”

In the following video, I share some foundational principles to building referral partnerships for you to consider…