Think it’s just a fad? Afraid all your time is going to get sucked into the Facebook void? Still believe it’s just for Chatty-Cathys?

Well, it is a fad, but one like flip-flops, coffee houses or mini skirts, it’s not going to go away. Yes, your time could get swept away in it, but that’s just a matter of discipline. For sure, you will bump into Chatty-Cathys, but heck, as sales folks, we’ve all got a bit of the Chatty-Cathy in us.

Here’s the point though…As a sales person, isn’t it important that you:

A) Stay in front of people and grow your database?
B) Find avenues for providing value to your customers and referral partners?
C) Market yourself in unique and cost effective ways?

So, ask yourself, “Why wouldn’t I jump on board?” And, don’t give yourself the age-old out of, I don’t have time or It’s too difficult. Neither are true!

Recently, there have been a slough of free webinars on the topic of Facebook. If you’d like me to send you a link to one of them, just email me at vdelfrate@icancoaching.net and I’ll be happy to share one with you.

Remember, just because there have been a number of webinars on the topic of Facebook does not mean it’s that complicated to get started. What it just means is that some very smart entrepreneurs are taking hold of a “fad” and capitalizing on it, like any good, little entrepreneur should. In smart marketing fashion, they offer a free webinar, provide a few insights & then hook their audience to then purchase a 3-part training series for “x” amount of dollars for those who want MORE, and of course, many of us do!

Here’s the big but…BUT you don’t have to pay for more!! Just get the basics down and you’ll be well on your way.

Here are some great examples of how your fellow Mortgage Professionals are “working” Facebook in order to capture new Realtor relationships:  

http://www.facebook.com/rebekah.radice?v=wall&ref=ts#!/FreeHelpRealEstate?ref=ts

http://www.facebook.com/FreeHelpForIdahoRealEstateAgents

And, of course, please make sure that you become a facebook fan of mine, too.

http://www.facebook.com/#!/pages/Free-Business-Coaching-Tips-Tools-Resources-for-Mortgage-Professionals/117053291647550